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BUCCANEERS NFL
Part of an all-star team assembled to distill the ethos of the team to create a brand impression larger than the sum of its parts. Of course, we heavily integrated the expectations of the team’s Tampa Bay fans as our road map. Which is why the excitement of new talent and the emotion surrounding ‘being there’ became our tentpoles for reinvention. The end game was new messaging, a website overhaul, new technology to simplify group sales and new events for season ticket holders.
My role was to help strategically before translating our new big picture into words --both online and outdoors ,