917. 705. 1855
sheila.zubrod@aol.com
www.sheilasullivanzubrod.com
www.linkedin.com/in/sheilazubrod

Creative/ Content Strategist and Creator/
StoryTeller IN DIGITAl AND PRINT/ Journalist

EXPERIENCE

JOURNALIST AND CONTENT CREATOR
Freelance 2013-2021

Freelance Op-Ed writer for The Washington Post health section.. Journalist for award-winning microsite of interviews with top ten business owner for Tampa Bay Chamber of Commerce. Freelance story and content creator for Deutsch Inc.—-and caregiver to my amazing mother who battled dementia and cancer for four years with remarkable creativity.

TAMPA BAY BUCCANEERS NFL
Communications Director 2012-2013

Helped rebrand the now legendary Tampa Bay NFL team before communicating our new messaging via social media & billboards . And initiated tiered speccial events for luxury box and season ticket holders. Poker Night, anyone?

WHITE PAPER & PROJECT WRITER 2009-2011

Read and retained exhaustive research before ideating and writing a series of international White Papers on changing consumer perception in the Europeon, Middle Eastern and African divisions of Pfizer. Next, took on a project to brand and ideate a unique brand identity for the Mayflower Inn & Spa in Litchfield, Connecticut while still under construction before writing their website, collateral and press kits. Afterwards contracted by publishing house to d ghostwrite a business genre book for a well-known marketing executive. And developed 3 webisodes for the Botox Underarm Sweating Division

DIRECTV.COM
Sr. Writer/ Strategist 20007-2009

After a major rebranding of this Pay TV satellite provider put them on the road to becoming a category-dominant player— I was brought on as a strategist and content writer for DTV’s equally massive website makeover. Ideated and wrote strategic content for the launch of their innovative streaming services across devices. Also ideated and executed compelling storyline and content for all newsletters and on-line pages relevant to DTV’s unique sports packages — a major cornerstone of the brand.— das well as sell content DTV’s immersive eight-screen coverage of The US. Open, The World Cup, The Masters and The Olympics —plus high-impact storyline content for all Pay Per View sports including UFC, MMA, Boxing and WWW fights.

PROJECTS, AGENCY MANAGEMENT POSITIONS & CLIENTS PRIOR TO 2000

Extremely Cool Projects
Founder/ Strategist & Writer

ECP took on small challenges like developing creative for or a blue chip agency ah to win Charter Cable account and, year long challenges like ideatig and executing the groundbreaking iBeauty.com website founded by Sam Waksal and charied by Msrtha Stewart to sell high end cosmetica and fragrraces.. As CD of iBeauty.com I ideated editorial coverage plus all home and landing pages , Also wrote all product copy, promotion emails and monthly newsletters. Sadly, the iconic website unexpectedly lost its funding but ECP was quickly retained to brand and market Unicorn Financing, a Chicago based start-up whose mission was to make plastic surgery affordable. We did more more than create high-mpact medical trade journal print ads and collateral to entice medical office managers —and prospective patients— ECP also created a high visibility Unicorn trade booth and traveled with it. Next, Ameritech retained us to to ideate and execute their first ever catalog for PC’s, printers , phones and fax machines. Of course we went after the emerging home office market . And then it was on to San Francisco for Charles Schwab to help an avalacn of first time users become less dependent on the Schwab hotline. Our iinnovative collateral was designed to help fist time users manage their 401K portfolios. Our creative so well our mailings became control packages for the next five years. Returning to New York, BMG’s classical music division retained us to identify untapped categories of non-classical music buyers and then motivate our targets to purchase boxed sets of classical music. Using a strategy of selling moods and occasions —as opposed to BMG’s traditional approach of promoting composers and conductors,—our highly successful direct mail to medical office managers became BMG’s control package for six years.

AGEWAVE SF & NYC OFFICES
Executive Creative Director

L.aunched bi-coastal agency for an iconic San Francisco think tank on aging. Leveraging AgeWave’s unique knowledge of text, fonts and color palette guidelines for consumers over age 60, our new division was able to win and execute eight unique Blue Cross /Blue Shield HMO campaigns across the country. .Each of our Medicare HMO campaigns utilized print, radio, direct mail and breakfast events.

KRUPP TAYLOR NYC
Creative Director

After unexpectedly winning the massive PC DIGITAL print, catalog and radio account— plus their networking software and broadband accounts, our tiny New York agency didn’t need any more clients.—what we needed was more staff and a lot more hours in a day. Against all odds , following our multi-channel creative launch, PCDIGITAL jumped from 39 to 16 in rank among nation's top direct mail vendors, surpassing L.L. Bean, Land’s End, Compaq, Dell and IBM. Whew!

COHN & WELLS LA
Creative Director/ Sr. VP

First CD for the LA branch of San Francisco flagship agency.. Starting with no clients e our four person agency was able to pitch, win and execute: print, direct response, sweepstakes, emplyee motination kits as well as in-branch promotion business from Bank of America, Wells Fargo and Sanwa Bank. We also won direct responsebusiness from Neutrogena, Nissan and Toshiba Copiers. Butinning the Gelson supermarket account let use their 18-wheel trucks as media, create their first gift basket catalog and even produce in-store events involving UCLA cheerleaders, moose bandss and loungepiano players.

CHIAT DAY DIRECT/ LA
Creative Director

Suceeding as CD of Chiat Day/LA’s first ever direct response division. required caffeine, red eye flights and finally grtting my driver’s license.. In mere months our tiny division managed to win, ideate and execute award winning creative for Nissan 300Z , Maxima, The American Express® Business Gold Card— and execute the first Dell Computer catalog.

MCCANN DIRECT NYC
Creative Group Head

Lead creative and Group Head for five years on all American Express® Business Gold Card acquisition, retention and relationship direct response creative.. Also ideated copy platform for the gamechanging American Express® Platinum Card before writing the letter that launched a new level in service, access and rewards for the wordly weathy. Was also responsible for ideation and execution of Shearson Lehman’s print and radio account. ( Awarded The Interpublic Annual New Business Award for a pitch to Sony. ).

OGILVY NEW YORK
Junior Copy Writer

VERY junior copywriter. Won two Caples for creative and three Echo Awards for response to American Express and AT&T direct rmai.

EDUCATION

University of Maryland/ College Park Campus, BS.