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MAYFLOWER INN & SPA
Crafting a credible high-impact brand position and impression to launch the most expensive spa in America while it was still under construction in Litchfield, Connecticut was a fascinating challenge. Especially since every seriously posh domestic and international spa getaway is after precisely the same worldly and demanding target market.
My role was to ideate and create a website experience and collateral that communicated the unique and holistic pleasures of The Mayflower Inn & Spa during each of the four seasons –while using the kind of rigorous restraint that defines high-end luxury marketing.