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NISSAN MAZDA The Four Door Sports Car
Sedans are eitherr:reliable, comfortable or luxurious. Chiat Day threw that rule book out the window,and branded the Nissan Maxima coupe as The Four Door Sports Car. It was such an insane leap for a sed the Maxima was put to the test long before we unveiled the campaign. Watching Nissan’s Maxima coupe beat BMW, Audi and Acura at the Buttonville Race Track in Texas only confirmed what Chiat Day and Nissan already knew., We nailed it.
My role. I was assigned to the inner workings of the Maxima engine so hard that every potential buyer in the market for a new car would feel the need to call their dealer for a test drive.